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Brands

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Brands

Brand Image – The impression that the customer has of the brand

Brand Awareness – The overall knowledge a customer has about a company or product. 

Brand Loyalty – It is the positive feelings towards a brand and dedication to purchase the same product or service repeatedly

Luxury Brand – are associated with consumer perceptions of a high level of price, quality, aesthetics, rarity, extraordinariness, and a high degree of non-functional associations.