Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. It is an attempt to convince potential customers to purchase either the salesperson’s product or service.
Bulk mail broadly refers to mail that is mailed and processed in bulk at reduced rates. The term does not denote any particular purpose for the mail, but is sometimes used (incorrectly) as a synonym for “junk mail”.
Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or other type of compatible computer. Text messages may be sent over a cellular network, or may also be sent via an Internet connection.
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Have you ever been targeted by any of these marketing strategies? If so, what product did they try to sell you? What was the outcome? If not, which one do you think is the most effective?
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