Marketing

Learn everything about the 4 P's of Marketing as well as the kinds of advertisements that exists and the role of international marketing has in the world today. 

· septiembre 2, 2020

This english course is great for intermediate, upper intermediate and advanced students. The main focus of these business english lessons is for you to improve your ability to express yourself in a business environment. 

You are going to learn everything about:

Products, Price, Promotion, Place

Describe everything about how a product is marketed.

Marketing Mediums

Talk about what marketing medium is more effective for certain purposes. 

  • Newspaper/Magazines
  • Billboards
  • Mobile Ads
  • Flyers
  • Free Samples

Marketing Strategies

Describe what marketing strategy would be better in certain ocassions. 

  • Cold calling 
  • Bulk Email
  • Social Media
  • Text Messaging
  • Pop up Ads

Advertisements

Express how ads make you feel and how the can attract the customer. 

  • Clever 
  • Interesting 
  • Inspiring
  • Eye-catching
  • Weird
  • Shocking
  • Controversial 
  • Publicity Stunt
  • Design Features 
  • Slogan
  • Press coverage

International Marketing

Learn about the importance of international marketing in the world today. 

  • Marketing Tactics
  • Strategies
  • Plans
  • Market Adaptation
  • Market Penetration
  • Market Segmentation

Customers

How to direct the right ad to the right person.

  • Customer Profile
  • Customer Retention
  • Customer Base

Brands

how to envision the right marketing for a brand

  • Brand positioning 
  • Brand Identity
  • Brand Extension

Create an Ad for a Product

Prepare an ad campaign for a product or service of your choosing. 

  • What is the campaign’s key message?
  • What special features doe the product or service have?
  • How does it differ from competition?
  • What are its USP (Unique Selling Points)
  • Who is your target audience?
  • What marketing medium are you going to use? 

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  • 3 Lecciones
  • 11 Temas