This english course is great for intermediate, upper intermediate and advanced students. The main focus of these business english lessons is for you to improve your ability to express yourself in a business environment.
You are going to learn everything about:
Products, Price, Promotion, Place
Describe everything about how a product is marketed.
Talk about what marketing medium is more effective for certain purposes.
- Mobile Ads
- Free Samples
Describe what marketing strategy would be better in certain ocassions.
- Cold calling
- Bulk Email
- Social Media
- Text Messaging
- Pop up Ads
Express how ads make you feel and how the can attract the customer.
- Publicity Stunt
- Design Features
- Press coverage
Learn about the importance of international marketing in the world today.
- Marketing Tactics
- Market Adaptation
- Market Penetration
- Market Segmentation
How to direct the right ad to the right person.
- Customer Profile
- Customer Retention
- Customer Base
how to envision the right marketing for a brand
- Brand positioning
- Brand Identity
- Brand Extension
Create an Ad for a Product
Prepare an ad campaign for a product or service of your choosing.
- What is the campaign’s key message?
- What special features doe the product or service have?
- How does it differ from competition?
- What are its USP (Unique Selling Points)
- Who is your target audience?
- What marketing medium are you going to use?